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The benefits of keeping online forms simple

A study by the University of Michigan found that as interface complexity increases, the likelihood of errors increases. The researchers sent out a survey to 2,000 people and found that those who filled out a simple form with four fields were more likely to fill it out correctly than those who completed a twenty-field form.

It is an unarguable aspect of being human that we have the tendency to take things a bit over the top without actually realizing it. This fact is much more interested when coupled with the fact that when it comes to things we're drawn to, we always go for what's simpler. The reason? We're over the fuss and fret of figuring out what is what, and if we're honest, time is of the essence here too.

Nobody has spare time to give out to anyone or anything. We're either always on the move or want things to be done as quickly as possible regardless of our availability or not. The same holds true for the feedback we're asked to give or the forms certain businesses ask to fill. Today, we're addressing how keeping online forms simple is going to bask in a whole lot of benefits for your company, so keep reading!

Beauty in Simplicity

You risk losing submissions and conversions if a form requests too much information. Imagescape, for example, increased conversion rates by 120 percent simply by lowering the number of form fields from 11 to four. When generating your form, provide only the most important information and avoid adding any extraneous fields or inquiries.

Your visitors do not want to waste time trying to analyze and fill out your form. In fact, if your form is too complicated to complete, you may wash your hands of their interest. According to a CXL Institute study, participants could complete a single-column form 15.4 seconds faster than a multi-column form. As a result, keeping everything short and concise is the best direction to go in.

More Customer Conversion

Concise does not in any way mean short! It involves taking no further time than is absolutely necessary. Yes, a brief form will generally convert more than a long-form. Sometimes you absolutely need more information, and you want to make sure only the most relevant people get it. When conversion rate optimization specialist Michael Aagaard reduced his form by three fields, he expected a 14 percent increase in conversion rate.

Some form fields have higher friction (e.g., "phone number") than others (e.g., "first name"). Of course, you want as much information about your prospects as possible. You simply need to weigh it against the data that people are willing to provide with you. Even if your forms are lengthy yet straightforward, you are certain to gain more customers.

No one likes Complexity

Someone who has clicked on your survey did so for a purpose. Most likely, they know precisely what customers signed up for, but as a business owner, your goal should be to make the form as easy to comprehend as possible for visitors. A huge number of rows and columns should not be used to overwhelm your new customers.

Moreover, no one will read every single direction and instruction on your forms. To successfully deliver your message, place the most crucial information in the center and remove any less valuable or replaceable information. The easiest method to ensure that visitors read the stuff you want them to read is to remove any unnecessary information and simplify your survey.

Simple Designs Respond Faster

Smaller file sizes are usually the outcome of simple designs. Smaller forms also load faster. Additionally, if your form is clean and streamlined, you are less likely to be calling multiple templates, several of the JavaScript files or some other quips that increase the amount of HTTP requests your survey is going to make. Forms that load and respond quickly improve the user experience.

When there aren't a lot of sophisticated decorative components in the design of your form, your content gets the spotlight. New visitors can scan information that is placed towards the top of a survey. According to one study, 79% of test users quickly scanned any new section they viewed, but only around 16% read the material word by word.

Every element communicates info

You probably think that while simple is a wonderful idea, how do you convey all of your messages without making your form too crowded? The solution is to communicate effectively as much as reasonably possible with as little as possible. Every aspect (typography, color scheme, layout) conveys subtly about your business.

This is related to basic psychology, which influences how people react to various colors and typographic styles. The goal of optimizing your survey is to communicate as much brand information as possible with as few pieces as feasible. You could also achieve great outcomes by improving your individual elements like the template, form design, and so on.

Simplicity follows Usability

There is a well-founded general belief that implementing standardized (default) formatting of form components has numerous significant advantages, including enhanced functionality. Sticking to a consistent design makes form elements instantly recognized to users who have been through it a hundred times before.

As form components with the default appearance are easy to identify, many people choose to use them. They may be the ideal approach to convey the company's products and services or maintain stylistic consistency with other areas of the form. When customizing your survey, try to keep it as simple as possible according to the interests of the customers.


The bottom line is if users can't locate what they're looking for, they won't be thinking about how creative and remarkable your form is. They're simply confused as to why things aren't "where they're meant to be." And it is not the greatest state of mind to be in if you want them to convert. Simple may appear to be easy, but keep in mind that you must be strategic.

Rendering complicated things simple isn't always easy, but working with a sophisticated source like QuestionScout to embrace simplicity and ease of use in your form is a winning strategy. You can increase conversions, enhance user experience, and save time and money by streamlining your forms designs. Forms are an essential component of digital business. When creating one, pay close attention to the aesthetic selections you make.