Ultimate guides

How to turn your customers into promoters

The customer service industry often has to be its own best ally when it comes to marketing. By creating high-quality, user-centric experiences that customers remember, brands can earn lifelong evangelists who don't need any nudging to take to social media when they're pleased.

Customers are a lot like family. How so, you wonder? Think of the experiences back and forth that you're providing one another. For them, they come in the form of satisfactory services and for you, in the form of opportunities. Viewing your customers as potentials for the growth of your business is an excellent way to avail more and more chances for success.

Employing techniques to make sure your customers experience the kind of satisfaction that makes them want to spread the word is critical. So, today we're enlisting all the ways you can turn your customers into promoters. You won't want to miss out on this one.

Customer service and Engaging Experience

While certain items or services speak for themselves, exceptional customer service can be the critical differentiator that leaves your customers feeling good about their interactions with your company. Customers are more inclined to be loyalists and make repeat purchases when they support not only a product or service but also the company as a whole.

It is critical to keep your clients active even after they have purchased for them to become promoters. Be ready to answer and accommodate any difficulties or complaints and have many channels of contact open. If something goes wrong, you have an opportunity to impress your customer into giving you another chance or increasing their impression of your organization if you can resolve the problem swiftly and effectively.

Create Loyalty Programs

Creating loyalty programs for your customers is one of the finest and simplest methods to ensure they are engaged, valued, and continue to make purchases. While buyers who genuinely like your products and brand do not necessarily require incentives to make future purchases, loyalty programs can help them feel like they are getting a good deal and make it as easy as possible for customers to make repeat purchases.

If, for example, you provide special customer experience treats such as an extra price discount coupon on customer's birthdays or send them sale information about the products they've previously purchased and may want to consider buying again, they are more likely to tell their network about the added level of service that distinguishes your company.

Incentivize Referrals

Word-of-mouth referrals are highly vital to any business, and you may want to consider introducing referral and review reward programs to encourage your customers to share their excellent experiences with others. Customers may be more likely to share this information with individuals they know because there is a reward linked to it.

Referral programs are pretty straightforward in that existing customers are paid for inviting their friends and family to become customers or members as well. Companies like Airbnb implement referral incentives to increase site sign-ups, with customers receiving gift vouchers coupon to apply towards future housing bookings when new users provide a unique code that credits the original member.

Use Micro-influencers

Customers as brand ambassadors and community influencers are one of the best techniques for sales growth in the age of social media, and social proof is a major component of many consumers' buying choices. Use the fact that your brand, products, or services generate "fans" among your customers to your direct benefit.

When someone is enthusiastic about your brand, they may already be quite engaged with your online content or social media pages. These clients may pitch themselves as suitable candidates for brand ambassador programs, in which they receive deals, discounts, or merchandise in exchange for speaking about your brand in public forums or reselling your products or services to others.

Focus on feedback and NPS

Client feedback is critical in evaluating your company's success and the general satisfaction of your customers. It can provide insights about audience targeting, changes that can be made to your products and services, and gaps in your customer service. The net promoter score, on the other hand, is a crucial performance indicator that is required for determining the chance of converting your clients into promoters (NPS).

A great customer experience involves more than just satisfying the customers with a one-time purchase. The true test of outstanding customer service is ensuring that your existing customers are willing to tell others about you, resulting in referral sales, constantly expanding your network and brand recognition, and increasing your overall authenticity and public confidence.


The simple survey is one of the most powerful instruments at the hands of any business. Take, for example, QuestionScout. It is quick and straightforward to create, reasonably priced, and easy to manage via web platforms. With relatively little work, you may collect a wide range of data from a large number of users. You can use the process to identify things like validity, reliability, and statistical significance.

Do you want to know what kind of content will help your clients solve their problems? Ask them. Do you want to know what aspects of your processes you can enhance to provide a better experience? Ask them. Would you like to know what kinds of community programs they could be interested in? Ask them. The goal of this exercise is to figure out exactly what you can do to satisfy them, ultimately them into promoters.


Finally, if you do what is best for your clients, they will continue to return for more. Make sure your company also delivers outstanding service and the occasional incentive so that your clients are constantly satisfied. It may need a little extra effort to convert your clients into promoters, but it will be worth it in the end. As you offer more ways to use satisfied customers, you will enhance your company's reach and perception.

In the broad scheme of things, satisfying customers is perhaps the easiest aspect of the inbound marketing strategy. Happy clients not only always stay with you, but they also spread the word about you, doing a large portion of your promotional job and bringing in referral customers. Just make sure you provide participants a reason and a chance to refer others. And remember to thank them when they do.